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New & Improved Wax Formula by Liquid Lustre
Eliminates swirl marks
Over the years, since 1927, the LIQUID LUSTRE formula has been refined until today it is what every car wax manufacturer dreams of for his product. It is a ultra, easy to apply cleaner & polish that gives a rich, bright, protective finish for all automotive surfaces and more.
One of the steps in the development of the LIQUID LUSTRE mystique was to create an exciting demonstration that could be shown on T.V. to spread the word about this great product. The infomercial was dramatic featuring the 'Torture Tests'. The very successful infomercial generated millions in sales and made LIQUID LUSTRE a highly recognized and desired product.
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